By Stefanie Hendrickson –

Here at Downtown Williams Lake, planning is underway for this year’s Four Directions Festival (formerly Stampede Street Party) that will take place on Saturday, June 30 from noon to 5 p.m. (following the parade).

Downtown Williams Lake is a not-for-profit business improvement association that is established through the Community Charter and funded by a levy collected from commercial property owners within a set boundary. Our members are these commercial property owners and the businesses that are tenants in their buildings. As such, it is important this is event is about our members but for the enjoyment of the entire community and beyond.

The Four Directions Festival is an opportunity for Downtown Williams Lake members to say “Thank You!” to our community for shopping locally and supporting downtown business. Economic development professionals have consistently shown that a strong, vibrant downtown at the heart of any city enhances the image and economy of the entire community. Downtown Williams Lake has always been a reflection of our unique, colourful Cariboo culture, so this event gives people the chance to rediscover who we are as a city.

This year we are focusing on a fun event that includes four theme areas with lots of free interactive festival activities: Kids, Sports, Arts, and Celebrating First Nations. We will also have one big stage with loads of fun and a place to unwind with lots of shade. Our downtown restaurants are excited about offering the community all sorts of specials that day and we will have a list of those specials just for you, the festival-goer.

Our members put their heart and soul into the downtown to offer unique sales and services. Come downtown on June 30 to celebrate the businesses and not-for-profit organizations that sustain our community. Come downtown to shop local. Come downtown to participate in a fun, all-ages street party. We can’t wait to see you!

For more information, contact the Downtown Williams Lake Business Improvement Association at (250) 398-5717 or


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